Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore
Both Sides of the Table
NOVEMBER 5, 2012
Think of James Carville’s slogan for Clinton in 1992, “It’s the economy, stupid.” It was a journalist who covered Venture Capital. It is 101 for anybody who understands memory and information retention. Create visual metaphors that stick in people’s minds and are easily repeated.
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