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Revolution at the Edge

Ben's Blog

This is a guest post by Christian Gheorghe, founder and CEO of Tidemark. Marc released Mosaic in 1993. A review of the technology press in 1993 and 1994 reveals that almost nobody believed the Internet would be important. Unlike political regimes, technological rulers are comprised of products rather than people.

Romania 62
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Revolution at the Edge

Ben's Blog

This is a guest post by Christian Gheorghe, founder and CEO of Tidemark. Marc released Mosaic in 1993. A review of the technology press in 1993 and 1994 reveals that almost nobody believed the Internet would be important. Unlike political regimes, technological rulers are comprised of products rather than people.

Romania 35
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How to Boost Conversions with Voice of Customer Research [Case Study]

ConversionXL

Initially created as a way to link customer needs to performance measures in Japanese product development, VOC has jumped into the mainstream of market research. In a landmark paper by Griffin and Hauser in Marketing Science (1993), they defined four aspects to take into consideration when conducting voice of customer research.