Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
This shift occurred due to the rapid pace of innovation with the onset of the Internet, the proliferation of information and the empowerment of consumers with a mind-numbing number of choices. Andrew Chen said CTRs have fallen from a high of 78 percent in 1994 (via HotWire) to.05 Paid advertising channels follow the same pattern.
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