Naming a startup is hard. On the one hand, the pragmatic entrepreneur thinks: “I shouldn’t be wasting time on this — for every successful company with a great name, there’s one with a crappy name that did just fine. It doesn’t seem like a name has much influence on the outcome at all. MORE >>

Let’s look at the… Read the rest of this entry » Blogs & Blogging Search Engine Optimization ana hoffman blog structure domain names link building on-page optimization social media profile yaro starakSo you’ve set up a blog. How’s your bank account looking? Still not improving much? Why not? MORE >>

First things first – your startup needs a name! The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Here are some key things I look for in the name, with some help from Alex Frankel and others: Unique and unforgettable. Keep it simple. MORE >>

I’m sure you have all been frustrated at least once at not being able to get the Internet domain name you want for your company. Who owns all of these names, and should you ever buy one for a premium? Here's how the master of Web domains built a $300 million empire of over 300,000 domain names. Register the name if available. MORE >>

We often read about the value of brand names: “The ikea brand alone is worth $12 billion – Interbrand&#. In truth the brand name is worth very little. Lehman Brothers , Ansett Airlines and Worldcom to name a few. What are their brand names worth today? Not really. Zilch. MORE >>