Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit. Andrew Chen said CTRs have fallen from a high of 78 percent in 1994 (via HotWire) to.05 Channel instability. 05 percent CTR on Facebook in 2011. “If
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