Ben's Blog
JUNE 18, 2011
Back in 1994, very few people would have predicted that the largest bookseller in the world would be a software company. Direct marketing—the largest direct marketing company in the world is a software company, Google. Software is eating the world. What is next?
alexpoole.info
AUGUST 14, 2012
I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Performance differences between Times and Helvetica in a reading task. Lansdale, M.W.,
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