The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Andrew Chen said CTRs have fallen from a high of 78 percent in 1994 (via HotWire) to.05 Why has growth hacking so strongly resonated with the startup community?

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Up and Running

OCTOBER 6, 2010

He’s paid his dues: … an entrepreneur-in-residence at O’Reilly Media …VP of Engineering at Sana Security… CEO of Popular Power … founder and general manager of Lucas Online, the internet subsidiary of Lucasfilm, Ltd. He is a graduate of Reed College. So what does he say happened? Not what you think.

Cofounder 61

Cofounder Viral Finance Engineer 61

Cracking the Code

APRIL 13, 2007

These changes fall into 6 main buckets: 1) Product Awareness: From Gartner to the blogosphere In 1994-95 - the great age of traditional Enterprise software, the only way to learn about a software application was to read the ad-hoc Gartner report or various esoteric software reviews. Popular Media: the key to viral marketing.

Software Review 48

Software Review Internet Software Technical Review 48