Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
Occam's Razor
JUNE 4, 2018
Increase current conversion rate by 25%, quantify how much increased revenue there will be. Aim for quintupling revenue, obviously, but calculating just 25% improvement will give you all the budget you need from your management to insert urgency into the shopping process. Social cues to the rescue. Yes, from 1995!
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