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What Buying Habits Tell Marketers About Each Generation

YoungUpstarts

This type of multi-generational marketing is the practice of appealing to the unique needs and behaviors of individuals within different generational groups. Here are how the buying habits of different generations are influenced by environmental factors and how businesses must focus their marketing efforts accordingly: Millennials. .

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Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

YoungUpstarts

Millennials are the generation born roughly from 1981 to 1995, meaning that the older millennials aren’t that far from 40. Millennials scour the internet to learn about a brand or product before making a purchase. But you cannot sell and market to Millennials the same way you were sold and marketed to.

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How Investors Are Increasing Their Returns Through Collaboration and Technology

David Teten

The first panel will focus on public markets and will discuss the use and effectiveness of social media tools and data mining technologies in harnessing the wisdom of crowds to generate investment ideas. Howard Lindzon is Co-Founder and CEO of StockTwits, a social network for traders and investors to share real-time ideas and information.