1996 Aggregator Conversion Early Stage 
Both Sides of the Table
JUNE 27, 2021
At Upfront Ventures, we defined our “shots on goal” strategy based on 25 years of experience (we were founded in 1996): We take board seats and consider ourselves company-builders > stock pickers. Another 3–5 could return in aggregate $300–500 million. Early-stage venture capital is about extreme winners.
Up and Running
DECEMBER 9, 2014
I have been involved in startups since I graduated from college in 1996. That’s why,” or “Wow my conversion rate is not what I thought it would be by now. I better work on that conversion rate,” but if you actually take that time then you get more information to make decisions about your business.
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