1996 Aggregator Programming Restful 
ConversionXL
MAY 16, 2018
Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Therefore it’s important to understand not just WHAT your testing program is doing, but WHY it’s doing it. Experimentation is essentially risk management. Image source.
Up and Running
DECEMBER 9, 2014
I have been involved in startups since I graduated from college in 1996. It helps you when you’re investing in a marketing program even though what ad spend or what cost of acquisition you’re comfortable with. The second concept which really builds upon the first is all about unique economics. Go out and be profitable.
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