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How to Write a Business Plan for an Artist’s Business

Up and Running

See Also: How to Write a Business Plan in Under an Hour. The first big hurdle for the artist business plan is what they call the business model, or, if you don’t like the trendy buzzword, how you make money. ” Don’t completely discount the related businesses. Make sure your tactics match your strategy.

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How to Run Marketing Experiments The Right Way

ConversionXL

Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.

Marketing 133
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Why We Prefer Founding CEOs

Ben's Blog

First, the University of Pennsylvania’s Wharton School of Business just published an analysis of recent exits for high technology companies such as BlackBoard, BladeLogic, Concur, Danger, Liveperson, LogMeIn, and Netsuite. The transition would have been far easier if these executives running the companies had invented the old models.