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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. In an existing market you’ve picked a space that has customers.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. Start as soon as possible.