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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. Deceptive, unethical, and #3 among the most-hated advertising techniques. doesn’t meet expectations.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Lund, 1997, 1998, 1999 ). Letter differentiation and rate of comprehension in reading. Size, style, and vertical spacing in the legibility of small typefaces. Counters are the “negative spaces” inside a character.