Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

JANUARY 6, 2014

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one. And here’s the thing.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

ConversionXL

JANUARY 21, 2020

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? And we spent money for advertising in a market with near-zero growth opportunity—all because of a half-baked tracking concept. As a result, my reports were wrong.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Hearpreneur

JANUARY 28, 2022

As an advertising executive, I had to come up with the names of a number of companies. Enventys Partners was born when my company Command Partners, a digital marketing firm, vertically merged with Enventys, a product development firm. ParamountQuote. Thanks to Timothy Connon, Paramount Quote ! #4- 4- Easy to say and spell.

Naming 144

Naming Entrepreneur Jordan Merger 144

ConversionXL

AUGUST 21, 2015

In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. Deceptive, unethical, and #3 among the most-hated advertising techniques. doesn’t meet expectations. Image Source.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

ConversionXL

JUNE 30, 2019

To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I’m looking for are common trends within that vertical. What is it on your website? reviews, trust).

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical. What is it on your website?

SEO 131

SEO Analytics Conversion Search 131

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation. Market vertical would be what you said, dentists.

Vertical 46

Vertical Java Software Developers Software Development 46

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels.

Vertical 265

Vertical Curation Boston Burn Rate 265

Duct Tape Marketing

DECEMBER 20, 2022

You know, even for advertisers, but certainly for organic as well. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. You mentioned TikTok already. It's kind of the, seems to be the hot child of the moment for Yeah.

Marketing 96

Marketing Social Media Video Technical Review 96

www.pakman.com

SEPTEMBER 27, 2012

At the scale of Facebook, you could have your users share almost anything and still be able to build a large business, purely by loading the site up with lots of advertising that is (at very least) rudimentary targeted. They also must move advertising off-site, as they are now doing, which I detail in this post.). David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

View from Seed

FEBRUARY 1, 2017

Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage. Even with very specific asks, the value of platform differentiation beyond library volume starts to erode with voice.

Vertical 120

Vertical Differentiation Internet SEO 120

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109

Campaign Social Media Audience Channel 109

Start Up Blog

APRIL 29, 2013

This execution was actually presented in the board room by executives who thought it was a genuine advertisement by them. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Austin Startup

APRIL 25, 2017

While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Steve Blank

MARCH 25, 2009

All the marketing materials, data sheets, advertising, press releases, trade shows, etc. Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. focused on the technical fact that we accelerated (made much faster) this arcane piece of computer code.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

The Next Web

FEBRUARY 24, 2014

As is the case in other countries with a relatively new, rapidly growing tech sector, e-commerce is Russia’s fastest growing vertical. However, in terms of the complexity of deal making and buoyancy of the Russian VC market, there is little to differentiate it from the West. Russian tech: Sectors to watch.

Russia 140

Russia Europe Government Vertical 140

Hearpreneur

OCTOBER 7, 2015

If you have your logo in many formats than when an advertiser, sign maker, clothing designer, needs your logo you will be able to avoid additional graphic designer charges in the future. I love how it differentiates my brand from my competition with its unique and strong visuals. Vertical or horizontal design? 13- Authenticity.

Entrepreneur 48

Entrepreneur Social Media Design Naming 48

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. I usually think of these (decisions) through the lens of my employees and because we create native advertising we’re often producing the content and distributing it.

Media 210

Media Los Angeles Russia Viral 210

Hunter Walker

MAY 20, 2018

The idea was to build a publishing-focused brand with events as a revenue base while we figured out our own differentiation in a crowded market — and then added business lines around advertising, custom content and now subscriptions. At the time, Digiday was mostly an events-focused company. So I find Cheddar interesting.).

PR 64

PR Media Differentiation Audience 64

Hearpreneur

JUNE 26, 2016

We realized that the cost of manufacturing of trailers needed to come down and as a result we’ve decided to vertically integrate the manufacturing and building of STERLINGS trailers in Mexico. It is unfortunate that our main differentiator is catering to the average consumer, but we are happy to fill the void in the industry.

Entrepreneur 87

Entrepreneur Technical Review Harvest Portfolio 87

Duct Tape Marketing

AUGUST 25, 2022

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. It doesn't have to just be a vertical. And that's what differentiates them from like the hobbyist bands that just get, get together on Friday nights and jam and, you know, smoke weed and drink beer together and have a good time.

Marketing 83

Marketing Framework Vertical SEO 83

mashable.com

OCTOBER 11, 2011

Then research which journalists at that publication cover the vertical in which your startup or its news would fall. ” Be sure to differentiate your company from ones that the journalist has already covered, however. Advertising. Friendster. Google Maps. Google Wave. Social Media. Social Networking. Web Design. blackberry.

PR 103

PR Startup Social Media Technical Review 103

ReadWriteStart

JANUARY 20, 2011

Better Personal Advertising. First up today was Michael Greenberg presenting Better Personal Advertising. and e-commerce businesses, so I would love to work with Kelly to help her figure out the various nuances of building a successful e-commerce business, especially one that differentiates on personalization.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). Content for paid advertising campaigns—ad copy, images, landing pages, downloadables, etc.—is Or, at the very least, narrowly targeted verticals.). PPC campaigns continue to become increasingly well-targeted.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Start Up Blog

JANUARY 29, 2012

And it’s harder than ever to differentiate consumer goods. Advertising is becoming less cost effective as audience attention fragments. What I’d be doing if I was an FMCG company in Australia is investing all of my advertising investment in channel innovation – I’d move all that consumer money across.

Australia 93

Australia Distribution Asia Channel 93

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Having confirmed that paid advertising does impact the acquisition of new MQLs, a second experiment would be set up to determine what offer delivers the most new leads. One of Qless’s core verticals is the retail industry.

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. might have been a lot less differentiated. And I’m a big believer in vertical use cases (in additional to more generalized platforms for sharing content). companies versus the Web 1.0

Term Sheet 303

Term Sheet Mobile Cofounder Early Stage 303

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Like the ability to spend X dollars on advertising and gain Y dollars in revenue or something like that. I’m sure you’re better than that, you could come up with a product way better than that, differentiated from that.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

FEBRUARY 16, 2022

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. It doesn't have to just be a vertical. And that's what differentiates them from like the hobbyist bands that just get, get together on Friday nights and jam and, you know, smoke weed and drink beer together and have a good time.

Framework 80

Framework Vertical Hosting Networking 80

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

crowdSPRING Blog

APRIL 18, 2018

This doesn’t mean you should avoid editing product images – it just means to be careful to not falsely advertise your product on its packaging. If you aren’t the only brand in your vertical that is natural and earthy, a splash of color might help your product stand out from your competitors’ products. Authenticity.

Las Vegas 68

Las Vegas Design Green Nevada 68

cdixon.org

SEPTEMBER 17, 2011

Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. But it’s probably wise to be more secretive in some vertical markets: [link]. I agree completely. And I would add: even if they copy your idea exactly, so what? link] Dejan Strbac.

Stealth 68

Stealth Startup NDA Cofounder 68

techcrunch.com

FEBRUARY 19, 2010

Tweet Next Post Previous Post Advertisement Now Commented Facebook Firesheep In Wolves’ Clothing: Extension Lets You Hack Into Twitter, Facebook Accounts Easily NSFW: Changing the world via Twitter? The cost of money is steep, and only works in certain verticals, of which software is NOT one. And they get a few million.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

pandodaily.com

JULY 18, 2012

Fab’s differentiator is taste and you don’t develop taste overnight, the two argue. ”We’ve been successful, because we’re not kids,” Shellhammer said. .” It’s fun because it draws on who these guys are, on their entire life experience and because no one else could run Fab the way they do.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

YoungUpstarts

MAY 6, 2014

Innovation is a function of sticking with and executing on ideas— whether new or old — that don’t conform to the status quo, which results in turning an idea into something tangible, useful, and differentiated. For instance, did you know that the apparel company Life is good has yet to spend a dime on traditional advertising?

Leadership 169

Leadership Employee Community Non-Compete 169

alexpoole.info

AUGUST 14, 2012

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,

Technical Review 85

Technical Review Software Review Design Web 85