Remove 1997 Remove Differentiation Remove Naming Remove Viral
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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Marvel’s fascinating turnaround story is no less than a heroic action story where the protagonist flips the scales at the last moment and arises like the phoenix, just like the many superheroes it helped become household names. Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals.

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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. Since then, our online lives have only gotten busier as we’re bombarded daily with personal messages, cat gifs, marketing messages, viral videos, political messages… You get the idea.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). He also says they need to be “must own” names. Marketing 101: Customers love free stuff.

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