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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

This is due to many reasons, mainly: a lack of credibility. plain old ‘ banner blindness ‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source. Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. Ascenders and are the vertical strokes which rise above the body of a character or x-height. Introduction.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

After I left academia (too slow moving) and the consultancy company I worked for (lack of vision), four friends and I applied that puzzle-solving passion to creating software for solving supply chain puzzles. It was so bad that I almost wrote my first Yelp review. It’s a problem that all weather driven sports have.