Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
This is due to many reasons, mainly: a lack of credibility. plain old ‘ banner blindness ‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source. Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source.
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