Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
There are many companies that are competing to be the “operating system” for small businesses. One company in Watertown, Massachusetts has been executing on this vision for over a decade with a winning approach for one vertical slice of the small business market: physicians. Founding Story: A Pivot. Athenahealth version 1.0
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