A Smart Bear: Startups and Marketing for Geeks

OCTOBER 23, 2012

Outspoken investor Paul Kedrosky characterizes Color’s reputation: “It’s become a punch line. ” Here’s the summary of his track record (excerpted from the Fast Company article): Forefront — IPO’ed in 1995 by CBT — CBT stock fell 85% in 1998 and prompted class-action lawsuits.

IPO 240

IPO Flash Bootstrapping Private Equity 240

Austin Startup

APRIL 26, 2020

In honor of Netflix’s big beat today in the very unfortunate age of COVID-19, I decided to revisit my four-part Bazaarblog series while I was CEO of Bazaarvoice (from our inception in 2005 to our IPO in 2012). The power of word of mouth cemented their reputation. The Blockbuster reputation had been solidified.

Technical Review 62

Technical Review Campaign Video Naming 62

Hearpreneur

AUGUST 19, 2015

Back in 2005, I started Cellit, a company focused on helping companies communicate with their customers via text messages. My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. And this was at a prestigious engineering school.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48