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New Rules for the New Internet Bubble

Steve Blank

But the bubble mantra of get “big fast” and “first mover advantage” demanded tens of millions more to create a “brand.” Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development. Rules for building a company in 2011 are different than they were in 2008 or 1998.

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The Lean Entrepreneur is here

Startup Lessons Learned

A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. Struggling to explain the successes and failures of those companies, I discussed principles like continuous deployment, customer development, and a hyper-accelerated form of agile.

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