Is Emotion Necessary To Make More Sales?
ConversionXL
DECEMBER 9, 2013
In Effects of Web Atmospheric Cues on Users’ Emotional Responses in E-Commerce , researchers Hong Sheng and Tanvi Joginapelly found that websites with a stronger emotional impact produced a greater intent to buy. . Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success.
126 
Let's personalize your content