Trending Sources

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. B2B is Moving Online. Over to you.

4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

Here are four B2B companies that could inspire your next content strategy, without boredom settling in even for a minute: 1. Deloitte. Wistia.

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Untangling B2B Sales Goals

Grasshopper Herder

When it comes to B2B sales, our ability to set concrete goals is lacking. Lean Startups Sales b2b B2B sales enterprise sales sales

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Growing your B2B marketplace

Version One Ventures

But as anyone who is involved in B2C marketplaces knows, the dynamics governing B2C and B2B marketplaces are poles apart. But with B2B, the stakes are much higher: a bad transaction can hurt the business and reflect poorly on the purchaser. In his talk, Mikhail offered three key bits of advice for B2B marketplaces: 1.

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A Blueprint for B2B Tech Trade Shows

SiliconHills

By David Manzer Sponsored Post Many B2B companies here in Austin look to trade shows as a way to grow their business and brand awareness. The average B2B company annually invests more in trade shows — nearly 40% — than any other single marketing initiative. They are not alone. Austin

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The Biggest B2B Marketing Trend You Need to Know Now

Fresh Inc.: The Staff Blog

2016 was a big year for B2B marketing technology, but in 2017 the biggest buzzwords will be account-based marketing and #FlipMyFunnel

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How To Better Measure B2B Lead Generation

ConversionXL

More on this as we get deeper into measurable web analytics for B2B marketing sites. Blog Analytics B2B beginner lead generation

How B2B Sales Will Change in 2016

Fresh Inc.: The Staff Blog

Sales and marketing function radically different from how they used to

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What's in Store for B2B Selling in 2016

Fresh Inc.: The Staff Blog

Like with SEO, the B2B sales arena changes every year

SEO 30

3 Tips for Reaching B2B Customers With Content Marketing

Fresh Inc.: The Staff Blog

B2B content marketing is a totally different game than B2C. Follow these 3 tips to make sure you're doing it right

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4 Simple Ways to Improve Your B2B Marketing Strategy

Fresh Inc.: The Staff Blog

Use these tips to optimize your B2B marketing strategy starting today

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. It’s called Optimizing for B2B. Why is Optimizing for B2B Different?

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What LinkedIn's Head of B2B Marketing Just Said Might Surprise You

Fresh Inc.: The Staff Blog

LinkedIn's head of B2B Marketing shares what works (and what doesn't) when it comes to selling your products and services on the platform

B2B 43

The Top 5 B2B Marketing Trends of 2015

Fresh Inc.: The Staff Blog

Taking a look back at the top B2B marketing trends

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5 Ways To Generate More B2B Leads

YoungUpstarts

Others B2B lead generation sales leadsStar, chain, hook. Perfect the subject line. Make it clear why you are reaching out.

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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.

Bringing Emotion Back Into B2B Marketing

Fresh Inc.: The Staff Blog

How the CMO of DocuSign brought emotion into the equation

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21 of the best B2B growth tactics to test

The Next Web

Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. This story continues at The Next Web.

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5 Simple Ideas to Enhance and Grow Your B2B Relationships

Fresh Inc.: The Staff Blog

Business-to-business relationships can be tricky. Here are a few simple ways to improve them

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B2B 34

Retooling Marketing in a B2B Company

Venture Chronicles

Marketing Uncategorized B2B inbound marketing Ping Identity Each pit crew member has a job and there is no confusion about who is doing what.

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Surprise! 4 Ways Emotion Plays a Large Role in B2B Purchases

Fresh Inc.: The Staff Blog

Want to influence B2B buyers? Tell them how your product will help them professionally, socially, emotionally, or personally

B2B 41

B2B Marketing in 2014: Content + Technology

VC Cafe

AdAge’s sample found 75% of B2B marketers are poised to increase their content marketing budget. 2014 will be a BIG year for Digital Marketing.

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Startups for Startups: The Top B2B Tools Used by Startups

VC Cafe

Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas. – Paul Graham, Ycombinator.

B2B 54

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.

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B2B Marketing Secret: Video, Video, Video

Fresh Inc.: The Staff Blog

brand''s reputation was shown to be highly influential in how B2B customers decide. Still think YouTube is just for cat videos and the like?

B2B 39

[Infographic] The Potential Of Social Media For B2B In 2014

YoungUpstarts

It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones.

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Middle-East-Meets-West Provides An Edge For B2B Tech Companies

YoungUpstarts

The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

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B2B Companies: Here’s Why You Need An Enterprise App

YoungUpstarts

Developing a mobile app for your B2B company can significantly boost levels of communication both between your employees and with your clients.

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6 Tips for Better B2B Marketing (Infographic)

Fresh Inc.: The Staff Blog

Turning website visitors into customers requires constantly analyzing your online-marketing strategy. Here are six tips for staying ahead of your competitors

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How to Bulk Up Your B2B Sales

Fresh Inc.: The Staff Blog

Acquiring new clients can be particularly challenging in competitive B2B industries. Be Real.

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B2B Retailers Without An Online Presence Will Soon Be Obsolete

Fresh Inc.: The Staff Blog

Research data forecasts a future where many B2B sales happen online

Does Facebook Work for B2B Marketing?

Fresh Inc.: The Staff Blog

Bob Hebeisen, former head of partner marketing for a software company, argued that Facebook "is just not gaining widespread traction in the B2B world."

B2B 38

Advice From One B2B Collection Agency on How to Get Paid

Up and Running

Turn over to a collection agency that specializes in B2B claims when it is 90 days past due. Funding a Business B2B late payments payments

B2B 27

8 Keys to Selling to the Millennial B2B Buyer

Fresh Inc.: The Staff Blog

Successfully position your product or service with the 73 percent of Millennial workers who are now involved in company purchases

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What You Missed at This Year's B2B Content2Conversion Conference

Fresh Inc.: The Staff Blog

The key to being competitive in marketing is learning from other experts and industry leaders to stay ahead of the trends

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10 Best Practices for Better B2B Website Experience

ConversionXL

The post 10 Best Practices for Better B2B Website Experience appeared first on ConversionXL. That’s an important distinction. Conclusion.

B2B 38

Why B2B Start-ups are Suddenly So Sexy

Fresh Inc.: The Staff Blog

They may be boring, but B2B start-ups are proving that there''s nothing more alluring than profits. But that has begun to change.

B2B 44

The 4 Levels of B2B Selling

Fresh Inc.: The Staff Blog

The way that you sell determines whether another business will buy from you. Here they are: 1. Selling your company. Selling your products.

B2B 38

Why B2B Software Should Be Built Around the Customer Experience

Fresh Inc.: The Staff Blog

The consumerization of IT has changed the game in the business technology industry

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Are Your B2B Communications Boring?

Fresh Inc.: The Staff Blog

Boring." It''s not something we want to admit, but lots of us in the B2B world feel like we can''t help it because we''ve been told that B2B companies aren''t fun and can''t use humor (which I disagree with wholeheartedly). Should B2B be more like B2C? How do you plan to spice up your B2B communications, or do you already?

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