Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
The founding pair realized that they needed to pivot into becoming a software company, and in late 1998, completely shifted their focus to delivering athenaNet, their Web-based medical billing platform, as a cloud-based software service for all doctors. In 2012, analysts estimate they will do $425 million in revenue and $85 million in EBITDA.
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