Why Pioneers Have Arrows In Their Backs
Steve Blank
OCTOBER 4, 2010
The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. Over the next ten years, while Ford focused on cost reductions, General Motors built a diverse and differentiated product line. Google is a $25 billion dollar company with most of its revenue from AdWords.
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