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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. With the help of their marketing agency, Just Media, Lumension, a global leader in endpoint security software, realized greater potential and effectiveness with their retargeting campaigns.

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April 4-Innovation in Private Company Liquidity-Online Merger Markets, Social Media, Secondary Markets, Non-US Markets, Private Equity, and the Disappearing IPO

David Teten

I hope that you can join us Monday night, April 4, midtown NYC, at a panel on “Innovation in Private Company Liquidity-Online Merger Markets, Social Media, Secondary Markets, Non-US Markets, Private Equity, and the Disappearing IPO” The program is sponsored by the HBS Club of New York and the HBS Angels of NY.

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Driven to Distraction – the future of car safety

Steve Blank

Here’s how we got here, what it’s going to cost us, and where we’ll end up. Car companies argued that talking safety would scare off customers, or that the added cost of safety features would put them in a competitive price disadvantage. In 1984 New York State mandated seat belt use ( now required in 49 of the 50 states.).

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MobileMonday Founder Discusses Mobi Programs at Innotech

Austin Startup

Q1: What caused you to want to get into working with mobile telephone platforms in 1998? For others, the concerns are more about cost. A: There are a number of top cities when it comes to mobile sofware and applications: Silicon Valley, New York, Seattle and Austin to name a few. Today it is picking up again.

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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

As Harvard Business School professor Susan Fournier noted in 1998 , “A brand has no objective existence at all: it is simply a collection of perceptions held in the mind of the consumer.”. New York City—the “Big Apple” and a desirable city—is in the very first shot. As CVS learned, that comes with financial costs.

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How Investors Are Increasing Their Returns Through Collaboration and Technology

David Teten

This is another joint event between HBS Angels of NY and the HBS Club of New York. Mr. Lindzon continues to manage a hedge fund he started in 1998. Previously, he was Vice President of Global Business Development for Massive, Inc., Cost: $15/Members of HBS Angels of NY and/or HBS Club of NY; $40/Non-members & Guests.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Thanks to Joe Silverman, New York Computer Help ! #3) Surfers alway want to know the waves conditions in real-time and they want to stay connected with their local and global community. Do you know how much it cost 2 days of “holidays” for the company? 31) Opportunity Cost. 3) Love Solving Puzzles.