1999 Customer Development Entrepreneur Redemption 
Steve Blank
FEBRUARY 23, 2009
Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.
Steve Blank
MAY 17, 2011
My third story is about Failure and Redemption. In 1999… with the company’s revenue north of $100 million…I handed the keys to a new CEO and left. Eighty pages later, I realized that I had some great stories as an entrepreneur and a failed CEO. The world is run by those who show up…not those who wait to be asked.
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