1999 Customer Development Redemption Venture Capital 
Steve Blank
FEBRUARY 23, 2009
Alone in a ski cabin with the snow coming down outside, and my wife and daughters out on the slopes all day, I started collecting my thoughts by writing a series of “lessons learned” stories that I had hoped would become my memoirs.
Steve Blank
MAY 17, 2011
My third story is about Failure and Redemption. As it turned out, rather than run me out of town on a rail, the two venture capital firms that had lost $12 million in my failed startup actually asked me to work with them. In 1999… with the company’s revenue north of $100 million…I handed the keys to a new CEO and left.
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