1999 Customer Customer Development Redemption 
Steve Blank
FEBRUARY 23, 2009
Alone in a ski cabin with the snow coming down outside, and my wife and daughters out on the slopes all day, I started collecting my thoughts by writing a series of “lessons learned” stories that I had hoped would become my memoirs.
Steve Blank
MAY 17, 2011
My third story is about Failure and Redemption. Customers voted with their wallets and didn’t buy our products. We let our customers, our investors, and our employees down. In 1999… with the company’s revenue north of $100 million…I handed the keys to a new CEO and left. I had just turned 20 years old.
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