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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. As the founder, that was more of my personality at that time, having grown up as a programmer. Brant Barton, my co-founder, also played a major role as did Sam Decker, our founding CMO. Third, you need a really great demo.