25 Marketers Share Awesome Social Analytics Tools For 2016
JANUARY 8, 2016
Social analytics and video marketing are likely to be the key marketing trends for 2016. 16 Top Social Analytics Tools For 2016. Jason M.
Rock Analytics More: Obsess About Goals And Goal Values!
FEBRUARY 10, 2016
If you don't have goals, you are not doing digital analytics. Rock Analytics More: Obsess About Goals And Goal Values! Ready? etc.).
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
JANUARY 4, 2016
It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!!
Be Real-World Smart: A Beginner's Advanced Google Analytics Guide
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.
Five Key Elements For A Big Analytics Driven Business Impact
DECEMBER 12, 2016
What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. Ready? 1. You.].
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
FEBRUARY 25, 2013
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). ' Exactly!
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Seven more!
Startup Lessons Learned
MARCH 21, 2013
Lean Analytics is the latest addition to the Lean Series. You can order Lean Analytics today As it turns out, normal is a hard question.
Google Analytics Health Check: Is Your Configuration Broken?
JANUARY 12, 2016
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful.
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.
Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. 3. But, wait!
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
SEPTEMBER 15, 2014
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Step 2.
The Marketing Analytics Intersect: My Newsletter!
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.
10 Ways To Use Analytics To Supercharge Your Business
Startup Professionals Musings
FEBRUARY 18, 2016
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.
12 Google Analytics Custom Reports to Help You Grow Faster
MARCH 3, 2016
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?
How to Setup Google Analytics and Segment Your Data
JANUARY 8, 2016
The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.
Product/Market Fit and Lean Analytics
FEBRUARY 2, 2015
In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […].
Google Analytics 101: How To Configure Google Analytics To Get Actionable Data
JULY 29, 2014
That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?
Digital Marketing & Analytics: Five Deadly Myths De-mythified!
MAY 27, 2015
For how to go about this, use the wonderful Analytics Ladder of Awesomeness. POP your site and ad platforms analytics implementations.
Lean Startup and Lean Analytics in the Enterprise
JANUARY 14, 2014
Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. 1. Lean Startup and Lean Analytics is in the Enterprise. Lean Startup intrapreneurs Lean analytics lean startup
The Beginner’s Guide to Mobile App Analytics
APRIL 25, 2016
The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.
3 Tips for Improving Your Business with Analytics
Fresh Inc.: The Staff Blog
JANUARY 23, 2017
More businesses are embracing analytics, but there are better and worse ways to choose options. Here's how to avoid some common mistakes
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
APRIL 21, 2014
Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.
Digital Marketing And Analytics: Two Ladders For Magnificent Success
DECEMBER 9, 2013
In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
JUNE 10, 2013
They are hardly unique in creating compound metrics in the social analytics space. Everyone likes chasing big shiny objects all the time. Ready?
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
APRIL 8, 2013
This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.
The 8 Best Analytics Programs for E-commerce Websites
Fresh Inc.: The Staff Blog
NOVEMBER 12, 2016
Analytics is the end-all be-all for e-commerce. Gain insight into every part of your e-commerce business with these 8 analytics platforms
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
SEPTEMBER 30, 2013
Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. Two things I love a lot: 1. All of that is good.
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
MARCH 18, 2013
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).
Excellent Analytics Tip #24: Obsess About Real Business Profitability
MAY 20, 2013
" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
MAY 19, 2014
None of the digital analytics tools make it easy to measure true profitability. What's the one thing I should care about?" Simple.
YouTube Marketing And Analytics: A Primer For Magnificent Success
FEBRUARY 3, 2014
YouTube Marketing and Analytics Framework for Success. YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.
7+ Under-Utilized Google Analytics Reports for Conversion Insights
MARCH 26, 2014
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Blog analytics
The Enterprise of the Future: Competing on People Analytics
Fresh Inc.: The Staff Blog
JANUARY 10, 2016
This post analyzes how people analytics will be the next big enterprise and how companies desperate for top talent need it
Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). there is such little accountability to brand marketing and 2.
Google Analytics Custom Reports: Paid Search Campaigns Analysis
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.
10 Google Analytics Reports That Tell You Where Your Site is Leaking Money
JULY 17, 2014
Google Analytics can provide answers. #1: Funnel Visualization. The truth is that the funnel in Google Analytics was missing 2 steps!
Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics
OCTOBER 31, 2014
Some of you out there may find this Google Analytics feature overview to be mostly review. Universal Google Analytics. That’s awesome!
Web Analytics Consulting: A Simple Framework For Smarter Decisions
JULY 23, 2012
The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations.