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The unimportance of product names

37signals.com

Established 1999 in Chicago. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Apr 27 2010.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. 4 – Named for My Hair. 2 – Our Flagship Technology.

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