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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products. The unimportance of product names. Got a web design project in mind? Apr 27 2010.

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How to name your product, service, or startup

www.volkside.com

Tim Ferriss and Kevin Rose (2009): How to test company or product names using Google AdWords. Carsonified (2007): How To Name Your Company. The Name Inspector (2007): 10 tips for naming your company, product, or service. Guy Kawasaki (2007): How to Name a Name. Salon.com (1999): The name game.

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