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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose.

Marketing 109
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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. Yet despite literally patenting ride-hailing in 2000, his own venture, Sidecar, lost out to the more aggressive scaling of Uber and Lyft.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open. Enter Facebook.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

as well as what drove the success of the campaigns. They never did any PR or marketing to get their videos to first get shown on the news during the 2000 election. JibJab has an ad model that relied on exclusive distribution deals with the big portals. All viral adoption starts with one thing – great content.

Viral 303
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In Silicon Valley, Founders Fight for Control

online.wsj.com

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. ignited the current trend by adopting a dual-class voting structure before its IPO in 2004. Campaign to Set Sail for Fastest Ocean Liner. Google Inc.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010.