Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. By 2011, we had 50 customers; today we have over 2,000. Image source ). But there were others, too: In 2010, Okta had only ten customers on board.
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