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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead generation.

B2B 48
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. First, your average human today is inundated with over 2000 outbound marketing interruptions per day.

Asia 100