YoungUpstarts

JUNE 24, 2012

The old-fashioned advertising may or may not work for your business, reason why Facebook now bets on promoting your posts instead. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. The results are well worth the effort.

Social Media 231

Social Media Media Stock Clickthrough 231

ConversionXL

DECEMBER 12, 2016

Track the effectiveness of those emails (open, clickthrough and conversion rates). A common behavior is that they add products to cart on a site, and then they return later after some consideration or further advertising touch points to convert. If they complete the purchase somewhere else, it’s over. Make the shopping cart persistent.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

MAY 22, 2017

That was designed to allow information storage and manage customer contact information. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92