From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Engineers initially failed to understand the new possibilities of the new paradigm. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. We are in this in-between stage right now. A new paradigm.
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