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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Engineers initially failed to understand the new possibilities of the new paradigm. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business. The Billboard Strategy.

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10 Tips For Creating A Successful Resume

YoungUpstarts

Research the company and then use the job advertisement to determine what skills you need to point out to potential employers and they will definitely appreciate the effort. Job buzzwords and titles will help a search engine pick out your resume from the pile. Sending out the same resume to multiple employers to save time.

Search 157
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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John Jantsch. Business owners and marketers don’t necessarily need.

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Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

ReadWriteStart

an advertising and mobile services company that has subscribers and vendors as customers. Subscribers opt-in to receive advertising specials based on their interests, like coupons, special offers, etc. He launched last week, and through Google and Facebook advertising he has acquired 1,800 subscribers so far.

Tanzania 128
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[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Curate the idea by suring search engine optimisation. Use direct marketing and promotions to encourage purchase.