Remove 2000 Remove B2B Remove Design Remove HTML
article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. Cost per lead.

B2B 48
article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

User experience design and research. Case study: Icon design. Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Alex Poole. Site français. Skip to content. Deliverables. Applications.