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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. For marketers, current process looks like: Marketers create an e-book or a whitepaper. Produce more engaging content.

B2B 48
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Magical, really.

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Scaling Sales: From Craft to Machine

Seeing Both Sides

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below.

Sales 50
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

The results were similar when he examined data for companies funded from 2000 to 2010, he says. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., And companies that didnt survive might have closed their doors for reasons other than failure, for example, getting acquired or the founders moving on to new projects.

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

He is the founder of Backlinko.com a place where you can get actionable SEO advice. I mean there’s probably 2000 words on that page, but then links off to in a very logical way. My favorite marketing book was Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast.

SEO 60
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Content and platform protection for smart phones, tablets, TVs, set-top boxes, e-book readers and other mobile and home entertainment devices.

Mobile 103