Beyond Lead Gen: How To Optimize B2B Sales Enablement
ConversionXL
MARCH 4, 2016
Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. For marketers, current process looks like: Marketers create an e-book or a whitepaper. Produce more engaging content.
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