2000 Business Model Churn Rate RSS 
maplebutter.com
JANUARY 8, 2013
I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. Now our biz model is lighter, more flexible. How can I lower my apps churn rate? Listen to it.
andrewchenblog.com
JANUARY 28, 2010
To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).
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