Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Good luck. MORE >>

David Skok , a five time startup entrepreneur turned venture capitalist at Matrix Partners recently blew into Atlanta for the DLA Venture Pipeline meeting and he blew away the crowd with his talk on " Customer Acquisition & Monetization."  have written briefly about customer acquisitions costs here before.  MORE >>

In fact, this sort of logic usually leads management teams to overpay for an acquisition. This may explain why most acquisitions destroy shareholder value instead of creating it. Management teams often assert their own growth strategy as a justification for an acquisition. It’s easier to buy than to build, right? link]. MORE >>

Businesses using the paid engine of growth must understand their customer’s lifetime value as well as the cost of acquisition of new customers. Daily Ideas Customer Acquisition Innovation MarketingTo achieve sustainable growth, new customers must come from the actions of past customers. Tweet. Audible Audio Book. MORE >>

Two-thousand and five was the year of the perfect merger and acquisition. In a single year, a couple got married, got pregnant, and founded a fast-growing company. It wasn't your typical big-business-buys-a-small-business story, though. Our merger was one of not just business, but of our entire lives. Here's how it happened. What would we do? MORE >>