How to create a profitable Freemium startup (spreadsheet model included!)
andrewchenblog.com
JANUARY 28, 2010
Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). This is a big lever.
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