16 eCommerce A/B Test Ideas Backed by UX Research
ConversionXL
DECEMBER 12, 2016
Track the effectiveness of those emails (open, clickthrough and conversion rates). A 2009 survey of 2000 online British adults found that 50% of those who regularly shop online said that if their preferred payment method is not available, they will cancel the purchase. You don’t need the customer’s title or middle name!
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