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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

What Apple proved, and what I suspect is the issue with web content, is that monetization was a product problem. I never would have paid for music back in 1999 or 2000 when I was sporting my 64mb Creative Nomad, powered completely ilegally by Napster. If I just start randomly sharing, and the clickthroughs are low, I pay full fare.

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