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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Andrew Chen explained this as the Law of Shitty Clickthroughs. All manual operations.

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

I never would have paid for music back in 1999 or 2000 when I was sporting my 64mb Creative Nomad, powered completely ilegally by Napster. Search quality was low, I had no means of music discovery, and the device has what might have been the worst piece of software ever written. Because it was a tremendous pain in the ass.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. If the purchase take place, send one or two more follow-up emails (might include a coupon). Here are 2 to start with: Rejoiner & SeeWhy. Options are good.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. If the purchase take place, send one or two more followup emails (might include a coupon). Here are 2 to start with: Rejoiner. Persistent shopping cart. Options are good.

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