Beyond Lead Gen: How To Optimize B2B Sales Enablement
ConversionXL
MARCH 4, 2016
Blogs, SEO, Ads. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. Two or more different versions of the same content can be produced with different design, structure or layout and can be tested for engagement, leads and time spent. Traditional process.
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