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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al., 2000-2001 , Tullis et al., Arguments in favour of serif typefaces. 1998 , Bernard et al., Bernard, M.,

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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Fear and greed have their place in financial bubbles as well, where, as changingminds.org put it , “prices go up sharply as people compete to buy a relatively scarce resource.” appeared first on ConversionXL.