Remove 2000 Remove Engineer Remove SEM Remove Startup
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

article thumbnail

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

He wrote it in 2000, and as far as I know has never updated it. I have been thinking a lot about what a new version of this test would look like, given what Ive seen work and not work in startups. but I have not seen that dysfunction in any of the startups I advise, so hopefully its behind us. Its incredibly hard to do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Online marketing for Startups: back to basics – p+p+p+p.

article thumbnail

The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 247
article thumbnail

Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. 16:42] Are you an engineer or programmer yourself? [17:06] So I spent over 12 years in, in startups. This is John Jantsch. Great question.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release).

Stealth 285